SHOT Show Press Conference – January 19, 2016 – Las Vegas
Brian Lisankie, President of Aimpoint, opened the press conference by referencing the deep hunting roots of Aimpoint. Hunting would be a theme throughout the presentation.
Brittney Stalvey was introduced as the new Marketing Manager, Professional Products. Dory Schoby has been promoted to Marketing Manager, Hunting.
As the press conference continued, several notable accomplishments in 2015 were highlighted:
- 40 Year Anniversary of the first Aimpoint weapon sight – the Electronic.
- Micro H-2 released.
- Federal Bureau of Investigation adoption of the Micro Series.
- New social media marketing – Aimpoint Hunt and #AimpointHunter.
Aimpoint will make a big push into hunting during 2016. Many of the Aimpoint folks are enthusiastic hunters including Lennart Ljungfelt, the Swedish President of Aimpoint, AB. If you have been paying attention you will have noticed that most of their advertisements during the past several years feature hunting scenes. Aimpoint intends to drive home that message.
Aimpoint Hunter will, as you might guess, focus on the hunting market. Whereas many people might first associate Aimpoint with law enforcement and military, their true roots are in hunting. The website will be a Business-to-Consumer portal that will allow consumers, for the first time, to purchase products directly from Aimpoint.
Aimpoint will be releasing a new line of magnifiers. The 3XC Magnifier (for the civilian market) will hit stores in April with an MSRP of $307. This 3X magnifier can be used with the weapon sight or as a monocular. There will also be a professional 6X magnification version available late 2016.
The Sportsman Shooting Center in Grapevine, Texas allows hunters to simulate various scenarios and is the only live-fire simulator in the US. Heading to Africa? Stop by the Sportsman Shooting Center to practice live-fire drills before your big safari. Aimpoint also offers training programs in partnership with the Telluric Group in Georgia.
Mr. Lisankie closed the meeting by confirming that Aimpoint is currently engaged in fulfilling two government contracts for the ECOS-O Sight with SOCOM and the Air Force.
Editorial Comment: The author owns several Aimpoint red dot sights and runs a Micro H-1 on his personal defense weapon.
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